When members engage with their health plan, outcomes improve. But in an environment where savvy healthcare consumers expect interactions with their health plan to be as easy, intuitive, and personal as online shopping, too many Medicaid plans adopt a one-size-fits-all approach to engagement across all members and lines of business. And this is particularly concerning given the resource restraints many Medicaid members already face when seeking care due to social determinants of health.
In a new white paper , Cotiviti’s Roberto Arce, senior vice president of engagement and health equity, explains how Medicaid plans can successfully engage with their members by:
- Overcoming individual barriers to develop trust
- Taking a “whole-person” approach to care
- Using consumer health profiles to drive member outreach and close gaps
By taking an approach that starts with the member’s needs, health plans can improve their quality scores, deliver better care, and reduce churn. Read our white paper and learn how.