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Engaging with members at the end of the year

With the end of 2024 fast approaching, the final push to close member care gaps has started. The Annual Election Period (AEP) for Medicare Advantage (MA) plans begins in October, with preparations to retain and enroll new members as the Annual Notice of Change (ANOC) informs them of cost and coverage adjustments. Now is the time for plans to revisit their member engagement strategies to help ensure retention during the open enrollment period.

Attend our webinar as we discuss how proactive, multi-channel approaches to member engagement can significantly improve gap closure, member satisfaction, and plan growth. Join us as we review strategies to:

  • Proactively identify members in need of outreach
  • Communicate using an omnichannel, multimedia-driven approach
  • Ensure awareness of upcoming plan changes
  • Garner feedback on interactions with the plan and its providers

About the Author

Leah Dewey is an experienced leader in population health, clinical strategy, product development, and value-based outcomes. As vice president of clinical and consumer engagement operations, she drives product value for Cotiviti’s Consumer Engagement and Population Health solutions. Leah is focused on improving healthcare outcomes by leveraging data and insights to drive closure in care gaps, improve consumer quality, and move population health across various cohorts and cultures.

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