After nearly a three-year hiatus due to COVID-19, states resumed their annual process of reassessing Medicaid eligibility for all enrollees on April 1. Now, more than six months into this initiative, millions have lost their Medicaid coverage, with a significant portion of them disenrolled primarily due to procedural issues.

Engaging an individual healthcare consumer to take a specific desired action can be a formidable task. Numerous factors come into play, including entrenched habits, social determinants of health (SDoH), and the challenge of reaching these individuals effectively. These hurdles are especially pronounced for Medicaid plans, whose members often contend with high poverty rates and face various challenges related to SDoH.

Watch our on-demand webinar as we explore the current status of the redetermination process and discuss strategies and intervention plans. You'll learn about: 

• Prioritizing multi-channel member outreach 
• Strategizing how to meet members where they are  
• Developing recommendations to limit disenrollment