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Developing trust with Medicare Advantage members through better engagement

Author RaeAnn Grossman

Learn the critical elements of creating a positive member experience from the outset for Medicare Advantage plans, beginning with building trust with the power of multi-channel communications.

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Medicare Advantage (MA) plans saturate the market, with 39 plan offerings available to the average Medicare beneficiary. To stay ahead of the competition, plans must focus on member satisfaction and engagement to increase revenue. Because MA plans service a senior population, accessibility and a positive member experience are essential to every part of the enrollment process.

Effective engagement begins with an individualized onboarding experience and requires adaptive communication methods to ultimately improve healthcare outcomes and reduce gaps in care management. Read our new white paper and learn:

  • The critical elements of creating a positive member experience
  • The effectiveness and impact of multi-channel communications
  • The methods for staying ahead of inflation to prevent disenrollment if costs increase

About the Author

As EVP of operations for Risk Adjustment, Population Health Management, and Quality, RaeAnn Grossman is responsible for leadership and management oversight of financial performance and operations, as well as innovation, vision, and strategic and business planning. In this capacity, she is reframing and accelerating the success and impact of Cotiviti’s industry-leading Risk Adjustment, Quality and Stars, Network and Clinical Analytics, and Consumer Engagement solutions focused on health plan success, member health, and provider performance. She brings an extensive track record of customer focus, value creation, and government program and industry experience to her role.

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