When members engage with their health plan, outcomes improve. But in an environment where savvy healthcare consumers expect interactions with their health plan to be as easy, intuitive, and personal as online shopping, too many Medicaid plans adopt a one-size-fits-all approach to engagement across all members and lines of business.

This is particularly concerning given the resource restraints many Medicaid members already face when seeking care due to social determinants of health, as well as the ongoing Medicaid redetermination process, which has led millions of beneficiaries to lose coverage for procedural reasons such as missing contact information.

In this white paper, Cotiviti’s Leah Dewey, vice president of clinical and consumer engagement operations, explains how Medicaid plans can successfully engage with their members by:

• Overcoming individual barriers to develop trust
• Taking a “whole-person” approach to care
• Using consumer health profiles to drive member outreach and close gaps 

By taking an approach that starts with the member’s needs, health plans can improve their quality scores, deliver better care, and reduce churn. Read our white paper and learn how.