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Engaging Medicaid members to take action

Learn how Medicaid plans can support whole-person, culturally competent, and equitable care—from enrollment to renewal.

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When members engage with their health plan, outcomes improve. But in an environment where savvy healthcare consumers expect interactions with their health plan to be as easy, intuitive, and personal as online shopping, too many Medicaid plans adopt a one-size-fits-all approach to engagement across all members and lines of business. And this is particularly concerning given the resource restraints many Medicaid members already face when seeking care due to social determinants of health.

In this white paper, Cotiviti’s RaeAnn Grossman, executive vice president of risk adjustment, population health management, and quality operations, explains how Medicaid plans can successfully engage with their members by:

  • Overcoming individual barriers to develop trust
  • Taking a “whole-person” approach to care
  • Using consumer health profiles to drive member outreach and close gaps 

By taking an approach that starts with the member’s needs, health plans can improve their quality scores, deliver better care, and reduce churn. Read our white paper and learn how.

About the Author

As EVP of operations for Risk Adjustment, Population Health Management, and Quality, RaeAnn Grossman is responsible for leadership and management oversight of financial performance and operations, as well as innovation, vision, and strategic and business planning. In this capacity, she is reframing and accelerating the success and impact of Cotiviti’s industry-leading Risk Adjustment, Quality and Stars, Network and Clinical Analytics, and Consumer Engagement solutions focused on health plan success, member health, and provider performance. She brings an extensive track record of customer focus, value creation, and government program and industry experience to her role.

Profile Photo of RaeAnn Grossman